Experience NEOPLAN new: exclusive bus brand relaunches website
Targeted information, an appealing brand experience and a direct contact service were the primary goals set for the relaunch of the NEOPLAN website in the anniversary year. "The new Internet presence provides exactly what we want to offer our visitors: information and inspiration," says Nina Gutzeit, Head of Communications at MAN Nutzfahrzeuge. "We are putting our premium brand in the spotlight more then ever before. Large-scale images and videos make it possible to live the values of the NEOPLAN brand - innovation, exclusiveness, design. And it takes our customers just one click to download comprehensive product information or get in touch directly with a contact person."
Fast access to information
A real highlight of the new NEOPLAN website is its fast and convenient navigation. With just a few clicks from any part of the website, visitors can find the buses and services that interest them. They can also obtain more detailed information quickly: with its newly designed Service area, the website enables visitors to download product data sheets and brochures on the NEOPLAN model they're currently looking at. New topics are always in the focus on the home page.
Brand experience in the Internet
A central aspect of the new website design is its extensive use of high-quality images. This provides the NEOPLAN products with a big stage and is emotionally appealing to visitors. The colours and surface structures reflect the materials used in NEOPLAN buses, such as wood, leather and top-class metallic paintwork.
NEOPLAN 75 YEARS moving ideas
The newly designed Internet presence is one more element of the anniversary year 2010, which is being celebrated under the motto "NEOPLAN - 75 YEARS moving ideas". The highlights of the anniversary can also be seen on the new website. The new website is located at www.neoplan-bus.com
Large-scale images and videos make it possible to live the values of the NEOPLAN brand - innovation, exclusiveness, design.
It takes just one click to download comprehensive product information or get in touch directly with a contact person. A further highlight of the new NEOPLAN website is its fast and convenient navigation.